

Challenge: This Florida real estate agent was stepping out into his own office. He wanted a logo that would symbolize his mostly corporate client base. Since he was already well known in the realty community, he decided to capitalize on his last name.
Solution: To show the corporate business-like stability the Client wanted, a strong sans serif face was chosen. Slight adjustments to the letter forms changed an ordinary printed name into a logo with staying power. A broad base line for the new letterforms to stand on plus a small tagline proclaiming the business purpose were all this logo needed to fulfill the Client's requirements.
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Since the inception of Shades of White I have worked with dozens of companies from "Mom and Pop" to the Fortune 500. Click on any link to view samples of recent work.
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