Challenge: A new restaurant with an rotating menu of international cuisine wanted a logo that incorporated a compass with the theme of food. They wanted to portray an upscale feel that was fun at the same time.
Solution: A number of different styles of compass were investigated, but a literal interpretation was judged as too busy for a logo treatment. The final treatment incorporated the four points and larger "north" usually associated with a directional compass. A stylized knife and fork completed the elegant one color logo. Shown are the treatments used in a 2-sided business card.
Since the inception of Shades of White I have worked with dozens of companies from "Mom and Pop" to the Fortune 500. Click on any link to view samples of recent work.
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